Case studies
The work, measured.
Every case follows the same discipline: the challenge, the system built, and the numbers it produced.
Ecommerce · Paid media + tracking
3.1× ROAS while quadrupling ad spend in 90 days
A DTC beauty brand had hit a scaling wall: rising CPAs, murky attribution after iOS changes, and creative fatigue. I rebuilt the Meta and Google account architecture, moved tracking server-side, and installed a weekly creative-testing system. Spend scaled 4× while blended ROAS improved.
SaaS · AI consulting & automation
38 hours per week of manual work eliminated with AI agents
A 60-person B2B SaaS ran lead routing, enrichment, and reporting by hand. I mapped the operation, then shipped AI agents and n8n workflows covering intake to CRM to Slack. Sales velocity rose 44% because reps sold instead of copying data.
B2B services · CRM & lifecycle
Lead response time cut from 2 days to 4 minutes
A 40-person professional services firm was losing deals to slow follow-up. I implemented GoHighLevel end-to-end: pipeline design, lead scoring, and instant email/SMS sequences. Booked calls more than tripled on the same lead volume.
Healthcare · SEO + GEO
Cited by AI assistants and +212% organic leads in 6 months
A multi-location healthcare provider was invisible in both Google and AI answers. I rebuilt the site's entity architecture, schema, and answer-shaped service content, and ran a digital-PR program. The brand now appears in ChatGPT and Perplexity answers for its core queries.
Real estate · Full-funnel paid
Cost per qualified lead down 63% for a property developer
High-ticket, long sales cycle, skeptical audience. I built the full funnel: LinkedIn and Meta campaigns, dedicated landing pages, call tracking, and instant SMS follow-up wired into the CRM — then optimized weekly against sales-qualified leads, not form fills.
Ecommerce · Web engineering + CRO
+41% conversion rate from a performance-first rebuild
A Shopify store with great products and a 6-second LCP. I rebuilt the storefront for sub-second loads and 95+ Lighthouse, then ran a structured CRO program on PDPs and checkout. Same traffic, 41% more orders.